TUGAS EAS BAHASA INGGRIS KP 4
NAME : CHUMAIROH
NIM : 1861257
MAJOR: MANAJEMEN KP 4
“Brand Equity Strength”
There is a lot of knowledge that must be absorted by a marketer, but sometimes they understimate brand equity. Whereas behind strong brand equity , there were many benefits that can affect a product or company. We will discuss it here.
Brand equity is being set of assets and brand trust associated with a particular brand. Brand is an identity of individuals, organizations, or companies in goods and services that are owned to distinguish a product from other products. Brands can be presented in names, symbols, signs, designs or combinations of them. Brand equity is able to increase or decrease the value of a product or servise, both for the seller or the buyer.
Having a big and strong brand is a dream for business people. A strong brand is being characterize by the recognition of a brand in society. High brand associations created positive perceptions of the market and loyalty consumer. Therefore, brand equity is very influential on the competition of products or services of each company.
Brand equity can affect consumer confidence in making good purchasing decisions. Because there are past experiences in using the brand as well as proximity to the brand and its characteristics.
Brand equity has been strong functions and benefits as follows:
1. Loyalty allows repeat purchases or transactions, not only that. Consumers can also recommend it to others.
2. Allows the company to set a higher price(premium), which means a higher margin for the company.
3. Give credibility to other products that use the brand, thus allowing a higher return.
4. Differentiation relative to competitors that is clear, valuable and sustainable, thus allowing clear focus.
5. Creating consumer tolerance for product of company errors, through high loyalty to the brand. 6. A factor that attracts quality employees, while retaining previous employees.
7. Attract consumers to only use brand factors in making puchasing decisions.
Brand equity was forming from four dimensions, namely:
1. Brand awareness
Brand awareness is the ability of customers to recognize or recall a brand and associate it with one particular product category. 2. Perception of quality Perception of quality towards the brand describes the overall response of the customer to the quality and superiority offered by the brand.
3. Brand associations
Brand associations with regard to everything related to customer memory of a brand.
4. Brand loyalty
Brand loyalty is a strong commitment to subscribe or buy back a brand consistently in the future.
And to build brand equity, three driving components are needed, namely:
1. The initial choice that shapes identity (brand name, logo, emblem, character or slogan).
2. Products and services as well as accompanying input and output activities.
3. Other associations that are given indirectly to the brand by connecting the brand with several other entities (people, places or goods).
From the description above we know how important brand equity is. Because with the existence of strong brand equity allows any business that you run to become increasingly famous and trusted by the public. I hope this information can be useful and add references to readers, business people and other communities who are in the business world. Apologize if there is a word or difference of opinion. And for your attention, we say a lot Thank you.
NIM : 1861257
MAJOR: MANAJEMEN KP 4
“Brand Equity Strength”
There is a lot of knowledge that must be absorted by a marketer, but sometimes they understimate brand equity. Whereas behind strong brand equity , there were many benefits that can affect a product or company. We will discuss it here.
Brand equity is being set of assets and brand trust associated with a particular brand. Brand is an identity of individuals, organizations, or companies in goods and services that are owned to distinguish a product from other products. Brands can be presented in names, symbols, signs, designs or combinations of them. Brand equity is able to increase or decrease the value of a product or servise, both for the seller or the buyer.
Having a big and strong brand is a dream for business people. A strong brand is being characterize by the recognition of a brand in society. High brand associations created positive perceptions of the market and loyalty consumer. Therefore, brand equity is very influential on the competition of products or services of each company.
Brand equity can affect consumer confidence in making good purchasing decisions. Because there are past experiences in using the brand as well as proximity to the brand and its characteristics.
Brand equity has been strong functions and benefits as follows:
1. Loyalty allows repeat purchases or transactions, not only that. Consumers can also recommend it to others.
2. Allows the company to set a higher price(premium), which means a higher margin for the company.
3. Give credibility to other products that use the brand, thus allowing a higher return.
4. Differentiation relative to competitors that is clear, valuable and sustainable, thus allowing clear focus.
5. Creating consumer tolerance for product of company errors, through high loyalty to the brand. 6. A factor that attracts quality employees, while retaining previous employees.
7. Attract consumers to only use brand factors in making puchasing decisions.
Brand equity was forming from four dimensions, namely:
1. Brand awareness
Brand awareness is the ability of customers to recognize or recall a brand and associate it with one particular product category. 2. Perception of quality Perception of quality towards the brand describes the overall response of the customer to the quality and superiority offered by the brand.
3. Brand associations
Brand associations with regard to everything related to customer memory of a brand.
4. Brand loyalty
Brand loyalty is a strong commitment to subscribe or buy back a brand consistently in the future.
1. The initial choice that shapes identity (brand name, logo, emblem, character or slogan).
2. Products and services as well as accompanying input and output activities.
3. Other associations that are given indirectly to the brand by connecting the brand with several other entities (people, places or goods).
Komentar
Posting Komentar