TUGAS EAS BAHASA INGGRIS KP 4
NAME : CHUMAIROH NIM : 1861257 MAJOR: MANAJEMEN KP 4 “Brand Equity Strength” There is a lot of knowledge that must be absorted by a marketer, but sometimes they understimate brand equity. Whereas behind strong brand equity , there were many benefits that can affect a product or company. We will discuss it here. Brand equity is being set of assets and brand trust associated with a particular brand. Brand is an identity of individuals, organizations, or companies in goods and services that are owned to distinguish a product from other products. Brands can be presented in names, symbols, signs, designs or combinations of them. Brand equity is able to increase or decrease the value of a product or servise, both for the seller or the buyer. Having a big and strong brand is a dream for business people. A strong brand is being characterize by...